The Chopra Center
  • Carlsbad, CA, USA
  • $16
  • Hourly
  • Full Time

Social Media Specialist

Do you want to be part of our team of superstars who make a difference in the lives of others? Are you Humble, Heart-Centered and possess a Whatever It Takes attitude? The Chopra Center is currently seeking a full-time Social Media Specialist.

The Chopra Center for Wellbeing, located in beautiful Carlsbad, CA is the leading source for meditation, yoga, and the ancient wisdom of Ayurveda. Seekers from around the world come to experience our variety of programs in stress release, mind-body medicine, emotional healing, personal development and life transformation. Along with our programs, we have a healthy roster of services, products, and digital courses and teacher certifications to promote the spiritual journey. The Chopra Center is a Medallion Award Winner of the San Diego Society for Human Resource Management (SHRM) Workplace Excellence program.

 The Social Media Specialist is responsible for contributing to the development, execution, and optimization of the social media strategy for the Chopra Center. He/she collaborates with the Digital Media Director to manage the social strategy, content creation, community management, paid amplification, and measurement.

 The Social Media Specialist navigates the Chopra Center's diverse product and program portfolio through the ever-evolving social media landscape by researching audience preferences, discovering current trends, developing original content, and suggesting creative ways to promote our brand and attract new prospects.

 You will be expected to increase our social following, engagement, and web traffic metrics aligned with broader marketing strategies.

DUTIES AND RESPONSIBILITIES:

  • Collaborate with the marketing team to ideate, create, edit, publish, and share daily content (original text, images, video, and/or HTML) that builds meaningful connections and inspires community members to take action.
  • Project manage multiple tasks with competing deadlines.
  • Manage the collection of company pages within each platform to increase the visibility of our social content.
  • Take ownership of the organization and execution of all content calendars.
  • Provide insight on audience preferences, emerging trends, and social media developments ensuring maximum effectiveness.
  • Ensure quality of work and flawless execution.
  • Identify cutting-edge tools and techniques to help support business objectives, advance storytelling, and drive engagement.
  • Take broad campaign concepts and strategy and translate them into meaningful, actionable social media ideas.
  • Manage content production from concept to execution.
  • Manage community management to maximize engagement and advocacy for the brand.
  • Facilitate online conversations with customers and respond to queries.
  • Report on online reviews and feedback from customers and fans.
  • Suggest new ways to attract prospective customers.

ESSENTIAL QUALIFICATIONS:

  • 1-2 years of digital and/or social media marketing experience.
  • Excellent copywriting, editing (photo/video/text), presentation and communication skills Adobe Photoshop competency is a plus.
  • Passion and deep knowledge about the social media landscape demonstrated thought leadership in the space a plus.
  • Proven success in driving creative, integrated digital campaigns from concept to execution, including the reporting and optimization of digital campaigns.
  • Demonstrable social networking and community management experience.
  • Ability to collaborate and integrate across multiple departments for maximum efficiency and consistent messaging.
  • Knowledge of major marketing channels, paid media tactics, web design, and web development.
  • Positive attitude, detail-oriented, and customer-focused.
  • Demonstrated strong knowledge of wellness sector; meditation, yoga, holistic health, and related emerging trends.
  • BS in Communications, Marketing, Business, Journalism, Public Relations or relevant field.

BENEFITS:

Our staff members work hard and in return we offer a ton of incredible benefits, exclusive to the Chopra Center:

  • Great health insurance package (medical, dental, vision, life insurance, 401k)
  • 3 weeks paid time off
  • Access to our programs, events and ALL of our digital materials
  • FREE yoga and meditation classes at the Chopra Center
  • Employee trainings and fun monthly events through our Employee Wellness program
  • Discounts on Chopra Center products and services including Medical Consults, Acupuncture, Pranic Healing, Life Coaching packages and more!
  • The chance to work with an amazing team of talented, goal-oriented people who are passionate about health and wellness!
  • A business casual environment
  • That amazing feeling of satisfaction that comes from knowing that what you do truly does make a difference!
  • Discounts with Chopra Center partners including Prana, Omni Resort and Quattra Via Aveda Salon

 Project Mandatory for application: Put together a week's worth of social post. All need to be original ideas and content, not to be repurposed from what we already have. Please include a brief explanation of why you came up with each post. 

The Chopra Center
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